Beef. Its whats for deli. Thats the pitch of a new homestyle beef pot roast making its way to the market. The new beef product will be served in the deli section, hot and fully cooked as a takeout option and alternative to the popular rotisserie chicken. The roast comes as a complete meal with vegetables. Its already available at Krogers and Super Target. For more information e-mail potroast@beef.org.