Novus Introduces Next Enhance® for Optimized Weight Gain
News release from Novus.
NASHVILLE, Tenn. (Feb. 1, 2012) — Novus International Inc. announces the release of Next Enhance®, a source of plant extracts that affects the rumen environment to consistently boost both efficiency and weight gain in beef cattle.
Next Enhance is a source of cinnamaldehyde and garlic oil (containing the active ingredient diallyl disulfide), which have been shown to favorably modify rumen fermentation. This allows dietary carbohydrates and proteins to be more efficiently used by the animal.
“This rumen effect leads to increased nutrient uptake or use which results in improved feed conversion and growth as well as reduced rumen waste products,” said Troy Wistuba, beef research manager for Novus. “Carbohydrate and protein savings are channeled into better average daily gain in growing and finishing cattle. It’s one more way for producers to improve their bottom line.”
Plant extracts can be highly volatile after extraction, and rapidly degrade during storage and ration mixing. However, the active ingredients in Next Enhance are protected by two layers of a unique, patented¹ coating.
“Our exclusive microencapsulation technology ensures a targeted release of the active ingredients in the rumen,” Wistuba said. “An outer rumen-release coating is combined with an inner coating to retain active ingredients. It protects the plant extracts from breakdown pre-feeding and promotes optimal ruminal impact.”
Numerous feeding trials have been conducted with Next Enhance, both in the feedlot and on pasture. These trials have shown consistent improvements in average daily gain and feed efficiency of approximately 5%, resulting in a profitable return on investment² .
“We’re excited to bring this nutrition solution to cattle producers,” said Stephanie Gable, global ruminant market manager for Novus. “Ease of handling, cutting-edge encapsulation technology and consistent, improved performance results make Next Enhance a valuable asset for today’s cattle feeding industry.”
Contact your Novus sales representative or call Novus Customer Service at 1-800-568-0088 for more information.
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¹Process described in Spanish Patent No. ES2332859.
²Study data and chart images available upon request.
About Novus International Inc.: Novus International Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus™ (www.arenus.com) is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets.. Stratum™ Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com). Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com
®Novus is a trademark of Novus International, Inc. and is registered in the United States and other countries. ®NEXT ENHANCE is a trademark of Carotenoid Technologies, S.A. and is registered in the United States and/or other countries. Products not available in all countries. ©2012 Novus International, Inc. All rights reserved. 2847_NEXT ENHANCE
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