Why It’s a Great Time to Be in the Beef Business
SAN ANTONIO, Texas (Feb. 5, 2015) — Veteran broadcaster Max Armstrong spoke to beef producers attending the 2015 Cattle Industry Convention in San Antonio, Texas, commenting on the diversity of expertise demonstrated during the Cattlemen’s College® Feb. 3-4. Providing a wrap-up to conclude Cattlemen's College, Armstrong said the take-home messages gleaned from the educational sessions related to four recurring themes: communication, consultation, representation and association.
“Agriculture must tell its story, and no one tells it better than you can. But we must remember that communication is a two-way street, and we must remember to listen. Be kind and mannerly, but have your say,” siad Max Armstrong.“We were reminded that communication is essential,” said Armstrong. “Agriculture must tell its story, and no one tells it better than you can. But we must remember that communication is a two-way street, and we must remember to listen. Be kind and mannerly, but have your say.”
Armstrong said producers were well-advised to seek consultation with experts. Because their businesses have become ever more complex, producers can’t afford not to have the best team possible to help sharpen their decision-making processes.
“Because legislative and regulatory matters only seem to get worse, you can’t be without representation,” Armstrong added. “You cannot afford to not be politically active in some way, whether writing a check to support the cause or running for office.”
Armstrong said Cattlemen’s College presentations also demonstrated the collective might producers wield as an association. He lauded members’ willingness to leave their own operations long enough to be involved in efforts to establish policy on multiple fronts and aid growth of beef export markets.
Armstrong commented on the large number of young people present for the convention, and the opportunity for young and older producers to shape and share a vision for the beef industry.
“The challenges of the past have been met and there are challenges to come,” stated Armstrong. “But there are opportunities too. Be the kind of people that look for opportunities. People like that survive and also thrive.”
In conclusion, Armstrong quoted former UCLA basketball coach John Wooden, winner of 10 national championships, and said, “Things turn out the best for those who make the best of the way things turn out.”
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