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Angus Journal

Copyright © 2016
Angus Media.
All Rights Reserved

Cattle Industry Convention Sets Sail for San Diego

Ride the waves at the annual event hosted by five beef industry groups.

SAINT JOSEPH, Mo. (Jan. 21, 2016) — Cattlemen, cattlewomen and industry enthusiasts, adjust your sails. The 118th annual Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show is Jan. 27-29 in San Diego, Calif. Full event coverage of the event by the Angus Media team will be available online at

The annual event is the largest of its kind in the industry. This year, organizers are expecting to host more than 6,000 guests at the event, which boasts the theme, "Set Sail for San Diego." The convention will feature joint and individual meetings of five industry organizations: the National Cattlemen’s Beef Association (NCBA), the Cattlemen’s Beef Promotion & Research Board (CBB), American National CattleWomen Inc. (ANCW), CattleFax and the National Cattlemen’s Foundation (NCF).

The American Angus Association, Angus Media and Certified Angus Beef LLC invite you to stop by booth number 5239 in the NCBA Trade Show

A popular educational venue, the NCBA Cattlemen’s College® series will kick off its 23rd year at the convention Tuesday evening, Jan. 26. The series, sponsored by Zoetis, will feature speakers and live animal demonstrations that give cattlemen and women the tools to connect, learn and innovate.

“Cattlemen’s College is a great opportunity for producers from all parts of the country, all ages, and all operations to learn from leading industry experts and their fellow cattlemen and women,” said NCBA President Phillip Ellis. “Never has producer education been more important in our industry, and, if applied, the principles discussed in this program will add value to your operation.”

Angus connections

Coverage by Angus Media will include general session business and keynote speakers; Cattlemen’s College sessions; CattleFax outlooks; and policy updates from NCBA, the CBB, the Federation of State Beef Councils and ANCW.

The American Angus Association, Angus Media and Certified Angus Beef LLC invite you to stop by booth number 5239 in the NCBA Trade Show. While there, you can visit with the Angus team about new programs and services, pick up the latest educational materials, and ask questions on improving quality in your beef herd.

For those who are social media savvy, there will be a “tweet up” at the Angus booth starting at 6 p.m. Wednesday, Jan. 27. Our Facebook, Twitter and Instagram friends are invited to attend and sign up for great prizes. The designated hashtag for the event is #beefmeet.

Additional convention presentations and events will include the 2016 CattleFax U.S. and Global Protein and Grain Outlook, Environmental Stewardship Award Reception and Young Cattlemen’s Conference Reception.

Convention attendees are also invited to attend the NCBA Political Action Committee (PAC) Party on the Pacific from 5-7 p.m. Friday, Jan. 29. Tickets to the live auction, which will be sponsored by Superior Livestock Auction, can be purchased for $50 per person.

More information regarding events, sponsorships and registration can be found at the conference website, Additional information provided by Angus Media can be found at

Editor’s Note: This article is adapted from a news release by Angus Media. For the original or to see other news releases, visit the American Angus Association newsroom at