An Angus Media site

Meeting coverage brought to you by the communications team at Angus Media. Click here to visit www.Angus.Media

Other Angus Media
event sites …
  1. Beef Improvement Federation
  2. Applied Reproductive Strategies in Beef Cattle
  3. National Angus Conference
  4. Range Beef Cow Symposium

Visit the topic library …

The topic sites in our library offer gateways to information on body condition scoring, beef cow efficiency, country-of-origin labeling, targeting the Certified Angus Beef® brand and more.

Sign up for ...
  1. Angus Journal
  2. Angus Beef Bulletin
  3. Angus Journal Daily
  4. Angus Beef Bulletin EXTRA

Angus Journal

Copyright © 2016
Angus Media.
All Rights Reserved

Fostering Consumer Trust

Beef Checkoff holds Consumer Trust Committee meeting.

SAN DIEGO, Calif. (Jan. 29, 2016) — The Beef Checkoff Consumer Trust Committee met Friday, Jan. 29, at the Cattle Industry Annual Convention & NCBA Trade Show to weigh in on ways to better connect with the beef consumer and how to effectively communicate with an increasingly disconnected audience.

The meeting was one of several National Cattlemen’s Beef Association (NCBA) committee meetings convened to engage stakeholders and voting committee members in various areas of the industry.

The Consumer Trust Committee focused on building and maintaining consumer trust by using research to pursue continual improvement, with an eye toward long-term sustainable and profitable beef production and better consumer communications.

Committee chairs Chuck Kiker and Scott McGregor moderated the committee meeting.

After a vote, it was decided that the headlining issues for the committee to prioritize are:

Committee members and attendees chose to focus more intently on domestically focused initiatives than export-focused topics. It was urged that producers and industry professionals should be more transparent and communicate better with consumers.

Other areas of concern, rated with less importance, were to measure and improve sustainability, engage beef advocates and beef quality assurance (BQA) initiatives.

Editor’s Note: The articles used within this site represent a mixture of copyrights.This article was written by or under contract of the Angus Journal, an Angus Media publication. If you would like to reprint or repost the article, you must first request permission by contacting the editor at 816-383-5270; 3201 Frederick Ave., Saint Joseph, MO 64506. The Angus Journal claims copyright to this website as presented. We welcome educational venues and cattlemen to link to this site as a service to their audience.