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Robert Irvine

Celebrity Chef Helps Kick-Off
2016 Cattle Industry Convention

British celebrity chef Robert Irvine entertained beef industry enthusiasts at Opening General Session.

SAN DIEGO, Calif. (Jan. 27, 2016) — British celebrity chef Robert Irvine entertained beef industry enthusiasts at the Opening General Session of the 2016 Cattle Industry Convention & NCBA Trade Show. More than 7,000 cattle producers and industry stakeholders traveled to San Diego, Calif., for the annual convention, which runs Jan. 27-29.

Irvine, who is best known for his programs on the Food Network, including the popular business makeover show Restaurant Impossible, showed off his cooking prowess to the beef audience in two unique challenges. Audience members had the opportunity to interact and select some of the ingredients that Chef Irvine then had to utilize to turn into a tasty dish. One recipe concoction included Lucky Charms, pigs’ feet, cabbage, corn dogs and other ingredients, along with a ribeye steak.

While on stage, Irvine, who is also known for his fit physique, expressed his appreciation for the industry’s product saying, “I love beef.”

Robert Irvine

While on stage, British celebrity chef RobertIrvine, who is also known for his fit physique, expressed his appreciation for the industry’s product saying, “I love beef.”

Irvine also paid tribute to active and veteran military in the audience, and said, “If it wasn’t for the men and women who stand on watch every day around the world, we couldn’t be standing here enjoying our freedom.” Irvine has dedicated much of his time to USO tours around the world and has established a nonprofit Foundation (chefirvine.com/foundation), which assists wounded warrior and veteran programs.

He said it has been very rewarding to be involved with the people who do the most and spend the most time ensuring our freedom. He encouraged the audience to find opportunities to help others and be involved in organizations. “Helping people who need it is very fulfilling,” he shared.

Irvine mentioned that as a chef, he is involved in the menu panels for feeding the military. To that, he expressed his appreciation to the beef producers in the audience. Irvine said, “What you guys do every day feeds our servicemen and women. Beef has great flavor, great protein and great nutrition. Please don’t stop, because it is very important.”

Irvine’s appearance at the Cattle Industry Convention was sponsored by Boehringer Ingelheim Vetmedica Inc. Irvine is author of the book Fit Fuel, which is designed to inspire individuals who find themselves struggling to find the motivation to reach their personal health and fitness goals. The book is segmented into three sections, the first of which examines the mental aspect of goal setting, habit forming and long-term maintenance. Learn more at www.fitfuelbook.com.

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