Note: All events are at the Henry B. Gonzalez Convention Center.

Opening General Session
7:30 a.m. - 9 a.m., Theater
Sponsored by Fort Dodge Animal Health
The opening general session will zero in on what's being done to address critical issues in the beef industry affecting beef demand and profitability — issues like bovine spongiform encephalopathy (BSE), opening export markets, beef safety, nutrition, new products, the environment, taxes and property rights.

Featured keynote speaker Chris Wallace will provide a political analysis in light of the fall elections and insight into what we can expect from the White House and Congress. Wallace is host of “Fox News Sunday,” a former veteran of ABC News as senior correspondent for “Prime Time Thursday,” and a frequent substitute host of “Nightline.” He also formerly worked at NBC News, where he had been chief White House correspondent and anchor of “Meet the Press.”

Beef Industry Issues Forums —
Understanding the Business and Consumer Climate
9:15 a.m. - 12:45 p.m.
Sponsored by Pfizer Animal Health
The issues forums will focus on current issues, challenges and opportunities facing cattlemen and the beef industry. Get the inside scoop on what we can expect to see during the next year in a number of key areas that affect your livelihood, including our changing consumer base, international trade, beef safety, nutrition, plus the legislative and regulatory outlook in Washington following the election. Everyone is encouraged to participate; however, these sessions are particularly important for all board and committee members. Pick up a list of sessions, room assignments and times during the Opening General Session.

NCBA Officers Forum on Trade & Animal ID
2:45 p.m. - 4:15 p.m., Ballroom C3
This session provides an opportunity for cattlemen to have dialogue with NCBA officers about Canadian and Japanese trade, animal identification (ID) and other key issues facing the industry. It will also be “open mic” time for other topics and questions.

Closing General Session:
NCBA Annual Membership Meeting
2:30 p.m. - 5 p.m., Theater
Sponsored by Bayer Animal Health
NCBA members will have the opportunity to approve and modify new policies on Policy Division matters. Also, the national winner of the Environmental Stewardship Award, sponsored by Dow AgroSciences LLC and the USDA Natural Resources Conservation Service (NRCS), will be announced at this session. In accordance with NCBA bylaws, registration is required to attend and vote at the Annual Membership Meeting.